How Selfridges unlocked the power of customer loyalty
Drapers How Selfridges unlocked the power of customer loyalty Ross Beaumont, product and technology director, Selfridges, told delegates at Drapers Future of Fashion conference how the luxury department store harnesses data from its loyalty scheme, Selfridges Unlocked, to design tailored rewards for its members. The post How Selfridges unlocked the power of customer loyalty appeared first on Drapers.
Drapers
How Selfridges unlocked the power of customer loyalty
Ross Beaumont, product and technology director, Selfridges, told delegates at Drapers Future of Fashion conference how the luxury department store harnesses data from its loyalty scheme, Selfridges Unlocked, to design tailored rewards for its members.
The post How Selfridges unlocked the power of customer loyalty appeared first on Drapers.
