How Luxury Brands Court the 1 Percent
Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.
Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.
