The Business of Fashion

How Hotels Became Fashion’s Most In-Demand Partner

In a fresh wave of collaborations, fashion and beauty brands are creating merch for top hotels that goes far beyond gift shop merchandise.

Jun 5, 2025 - 17:50
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How Hotels Became Fashion’s Most In-Demand Partner
In a fresh wave of collaborations, fashion and beauty brands are creating merch for top hotels that goes far beyond gift shop merchandise.
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