Hi*Ball capitalizes on clean energy drink boom

Energy drink brand Hi*Ball Energy is quickly re-establishing its retail and digital footprint following its acquisition and relaunch by Tilray Brands last year, as consumer demands and recent supply chain complications provide opportunities and challenges to category.

May 7, 2025 - 15:10
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Hi*Ball capitalizes on clean energy drink boom
Energy drink brand Hi*Ball Energy is quickly re-establishing its retail and digital footprint following its acquisition and relaunch by Tilray Brands last year, as consumer demands and recent supply chain complications provide opportunities and challenges to category.