Finnair becomes the first airline globally to create a ‘Native Order’, powered by Amadeus technology
Leading Nordic airline, Finnair, has gone live with the world’s first ‘Native Order’, as it continues to pioneer the industry with digital innovations and modern retailing capabilities. On Monday 5 May, Finnair’s CEO, Turkka Kuusisto, created the first native order in the world, on Finnair.com - Finland’s largest eCommerce store - booking a flight from Finnair’s Helsinki hub to London Heathrow. Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record - aligned with IATA One Order directives – and a cornerstone for the traveller centric retailing transformation in the airline industry.
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Leading Nordic airline, Finnair, has gone live with the world’s first ‘Native Order’, as it continues to pioneer the industry with digital innovations and modern retailing capabilities.
On Monday 5 May, Finnair’s CEO, Turkka Kuusisto, created the first native order in the world, on Finnair.com - Finland’s largest eCommerce store - booking a flight from Finnair’s Helsinki hub to London Heathrow.
Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record - aligned with IATA One Order directives – and a cornerstone for the traveller centric retailing transformation in the airline industry.
