Executive View: What the software defined vehicle means for dealerships

The exciting selling points of software defined vehicles  will enable franchised dealerships to sell the experience as much as the car in the future, writes Yasmine King, vice president of automotive cabin experience, Analog Devices.

May 20, 2025 - 08:05
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Executive View: What the software defined vehicle means for dealerships
The exciting selling points of software defined vehicles  will enable franchised dealerships to sell the experience as much as the car in the future, writes Yasmine King, vice president of automotive cabin experience, Analog Devices.