Executive View: Empowering dealer teams in the EV transition

Manufacturer national sales companies and franchised dealer groups must work harder at getting their staff comfortable with living with an electric vehicle themselves if they are to win over more mainstream customers, suggests Tom Carr, managing director at specialist automotive consultancy PHM.

Jun 16, 2025 - 10:55
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Executive View: Empowering dealer teams in the EV transition
Manufacturer national sales companies and franchised dealer groups must work harder at getting their staff comfortable with living with an electric vehicle themselves if they are to win over more mainstream customers, suggests Tom Carr, managing director at specialist automotive consultancy PHM.