E.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1B
Citing a “very high bar for M&A,” CEO Tarang Amin said the retailer only makes acquisitions when it’s a clear win-win, as with its 2023 purchase of Naturium.


Citing a “very high bar for M&A,” CEO Tarang Amin said the retailer only makes acquisitions when it’s a clear win-win, as with its 2023 purchase of Naturium.