Brand Playbook: Your short-term fixes are beating your brand, and it’s time for a brand comeback
If hotel management were football, your brand would be your crest – the reason your fans come to the stadium, what moves them, the pedigree of your club or the pride of a nation. It’s more than just a logo or tagline; it’s the reason guests choose y...
If hotel management were football, your brand would be your crest – the reason your fans come to the stadium, what moves them, the pedigree of your club or the pride of a nation. It’s more than just a logo or tagline; it’s the reason guests choose y...
