Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

​The Cowboy Carter tour — which arrived in London last week — has sparked a boom in Western-themed items, according to data from Debenhams Group, whose brands “have seen a surge in demand” for such items from fans.

Jun 9, 2025 - 09:55
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Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group
​The Cowboy Carter tour — which arrived in London last week — has sparked a boom in Western-themed items, according to data from Debenhams Group, whose brands “have seen a surge in demand” for such items from fans.