American giant Kontoor Brands acquires Helly Hansen to boost growth
Kontoor Brands has finalised its acquisition of Helly Hansen, strengthening its position in the outdoor and workwear markets. CEO Scott Baxter highlighted the deal’s role in boosting growth, diversification, and global reach. The acquisition is expected to be immediately accretive to revenue, adjusted earnings per share, and cash flow in fiscal 2025, in line with the outlook shared on May 6, 2025.
