Why Crocs is snapping up consumers’ old clogs

Drapers Why Crocs is snapping up consumers’ old clogs US footwear brand Crocs is expanding its “Old Crocs, New Life” takeback scheme to Europe this month – hoping to divert shoes from landfill by reusing and recycling them. Drapers hears from its head of sustainability, Deanna Bratter, about growing the programme. The post Why Crocs is snapping up consumers’ old clogs appeared first on Drapers.

Jun 25, 2025 - 12:40
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Why Crocs is snapping up consumers’ old clogs

Drapers
Why Crocs is snapping up consumers’ old clogs US footwear brand Crocs is expanding its “Old Crocs, New Life” takeback scheme to Europe this month – hoping to divert shoes from landfill by reusing and recycling them. Drapers hears from its head of sustainability, Deanna Bratter, about growing the programme.

The post Why Crocs is snapping up consumers’ old clogs appeared first on Drapers.