White Castle Rolls Back Slider Prices to 2012 in Bold Value Play
White Castle is offering customers a deep discount on its sliders.
White Castle has rolled back the cost of its sliders to 2012 prices in an unprecedented, budget-busting move to drive store traffic and build customer trust.
According to a company press release, a pack of six sliders will cost just $4. This means each slider is priced at 67 cents, less than the menu listing of the brand’s Original Sliders 13 years ago. This deal kicks off May 9 in all markets except Florida, per the release.
For years, the 103-year-old company has delivered value for its customers, reinforcing its commitment to affordability with deep discount pricing. One of the restaurant chain’s customer commitments has been to serve hot, delicious sandwiches and sides to all customers. This high-value, low-cost option helps to satisfy customer cravings while keeping prices low.
“At White Castle, we know that making every dollar count can make a big difference right now,” said Jamie Richardson, vice president at White Castle. “This new deal makes hot and tasty even tastier with such an affordable price. We think of it as a little unexpected joy to make your day even better.”
“When folks are watching every dollar, they know they can count on White Castle for meals that are big on flavor and easy on the wallet. It’s about being there for our Cravers — today, tomorrow and always,” Richardson added.
How White Castle Maintains Its Legacy With Affordable Menu Prices
Historically, White Castle has focused on good food at affordable prices. For over 100 years, the brand has built on this customer commitment by creating deals that allow customers to enjoy a fast-food indulgence.
The restaurant’s free customer loyalty program, Craver Nation Rewards, adds even deeper meal discounts. Followers are rewarded via a points-based system and a gamified experience.
By maintaining affordable pricing, White Castle builds emotional and financial loyalty. Lower price points make the brand accessible to a broader audience, including families, students, and working-class consumers.
The restaurant’s commitment to affordability isn’t just a marketing tactic. It’s a strategic business choice that aligns with customer expectations, market trends, and the brand’s century-old promise of quality, value, and convenience.
Returning to the menu, along with the eatery’s “6 for $4” deal, is another value-focused fan favorite meal: a 12-piece sack of Chicken Rings for just $3.99. Available in Classic and Cheddar Blast flavors, this menu option can be enjoyed as a standalone meal or as a side to the brand’s choices of sliders.
