Weird Fish reports ‘record’ sales amid expansion drive

Weird Fish pulled in record full year results as it pushed ahead with its physical expansion and boosted investment in its third party platforms.

EBITDA for the fashion retailer rose 110% to £5.38m for the year to 31 December 2024, while sales jumped 11.4% to £42.6m.

Gross profit jumped 27% to £27m as the business focused on physical expansion and accelerated investment in its third party platforms to help expand reach and brand awareness.

Weird Fish CEO David Butler said: “We’ve delivered a record financial performance across key areas, with the pace of operational improvement continuing into 2025.

“Our strategic initiatives – focused on enhancing our brand, evolving our product ranges and providing consistent value for money – are clearly resonating with consumers, driving profitability and setting the foundation for further growth and expansion.”

Weird Fish attributed the seven-percentage point rise in gross margin to 63% from its focus on brand development and reduction in levels of discounting, as well as continued improvement in its sourcing of products.

The retailer highlighted that trading in its new financial year was in line with management’s expectations and that it plans to open a further 10 stores and 15 concessions during the year – taking its total portfolio to 35 sites across the UK.

Butler added: “We have strengthened our retail presence across the UK with a strategically focused physical expansion opening six new retail stores and twenty-eight concessions during 2024.

“Looking ahead, we’ll continue to invest in both our own stores and concessions while maintaining a disciplined focus on intake margins to support long-term profitability.”

In January, Weird Fish reported its Christmas sales had surged 9% to £11.4m, driven by third-party partnerships, new shop openings and an improved product offer.

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