Vuitton CEO Pietro Beccari on driving luxury, staying loyal to designers, and managing “the best creative duo in our industry”

Louis Vuitton CEO Pietro Beccari discusses the brand's recent Cruise 2026 show in Avignon, the importance of long-term designer relationships, and the company's expansion into cultural branding.

May 23, 2025 - 17:45
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Vuitton CEO Pietro Beccari on driving luxury, staying loyal to designers, and managing “the best creative duo in our industry”
Louis Vuitton CEO Pietro Beccari discusses the brand's recent Cruise 2026 show in Avignon, the importance of long-term designer relationships, and the company's expansion into cultural branding.