US brand Nike restructures leadership to boost growth strategy

Nike, Inc has restructured its senior leadership, splitting Consumer, Product, and Brand into three areas—Consumer and Sport, Marketing, and Product Creation—reporting directly to CEO Elliott Hill. Heidi O’Neill will retire after 26 years, remaining an advisor until September 2025. Hill praised her lasting impact on the brand and sport globally.

May 6, 2025 - 14:54
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US brand Nike restructures leadership to boost growth strategy
Nike, Inc has restructured its senior leadership, splitting Consumer, Product, and Brand into three areas—Consumer and Sport, Marketing, and Product Creation—reporting directly to CEO Elliott Hill. Heidi O’Neill will retire after 26 years, remaining an advisor until September 2025. Hill praised her lasting impact on the brand and sport globally.