The next wellness trend? Booty beauty

From gut Erewhon smoothies to upmarket haemorrhoid creams and all-over deodorants, brands are addressing previously awkward health and wellness concerns with a refreshing new frankness. And products for your bottom and everywhere down below are enjoying strong sales growth.

Jun 6, 2025 - 11:10
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The next wellness trend? Booty beauty
From gut Erewhon smoothies to upmarket haemorrhoid creams and all-over deodorants, brands are addressing previously awkward health and wellness concerns with a refreshing new frankness. And products for your bottom and everywhere down below are enjoying strong sales growth.