The DoorDash Delivery Trends Report Is Full of Surprises About Booze

The 2025 DoorDash Delivery Trends Report indicates that current drinking trends are a bit more complicated than the headlines suggest. [...] Read More... The post The DoorDash Delivery Trends Report Is Full of Surprises About Booze appeared first on Wine Enthusiast.

May 16, 2025 - 22:58

We all know that interest in low- and no-alcohol options is growing, at least if restaurant and bar menus are to be believed. But coinciding alongside that, according to the new 2025 DoorDash Delivery Trends Report, is a steep uptick in alcohol delivery orders—proving that two conflicting trends can exist at once.

Surveying over 1,500 U.S. consumers spanning a variety of ages, careers and income levels, from February 25 to March 3, 2025, the new report is significant for a number of reasons. But let’s start with the least surprising insight: the NA movement is in full force.

The survey found that 80% of people who order alcohol for delivery have ordered low- or non-alcoholic beverages in the past six months, which is more than twice as many as last year.

“The no-alcohol category as a whole is gaining popularity amongst drinkers in the U.S., with participation rates doubling since April 2023,” explains IWSR’s Bevtrac Senior Insights Manager Nastya Timofeeva in a recent report. “Much of this increase is being driven by millennials.”

Non-alcoholic beer alone has seen an 82% uptick in orders from 2023 to 2024. We also now have definitive proof (well, sort of) that people actually participate in Dry January: From December 2024 to January 2025, DoorDash orders with hemp THC beverages grew 19% and orders with hemp THC edibles were up 15%.

And yet, alcohol deliveries are very much up, too. 42% of people surveyed say they are ordering alcohol for delivery more often than they did in 2024. According to the report, the top alcohol-ordering occasions are, in order, “Regular Night at Home” (40%), “Watching Sports” (39%) and “To Celebrate Holidays” (38%). That tracks.

However, the fact that nearly half of people surveyed say they are ordering more alcohol this year than last year is massive. That’s the kind of jump we’d expect to see between a non-pandemic year (2019) to a pandemic year (2020), when people became cooped up at home with lots of idle time and no place to go. While the report doesn’t have insights into why people are ordering more booze, we could hazard a few guesses—for one, it’s a generally stressful time to exist, and specifically so for drinkers, with the nonstop onslaught of turbulent tariff announcements and worries of steep price hikes.

While the prevailing narrative in the U.S. has been “people aren’t drinking anymore,” this data suggests that could be an oversimplification. Other reports have also seemed to indicate slowing decline, at least when it comes to alcohol sales: The new 2025 BMO Wine Market Report has found that people are generally drinking less, but better, and that direct-to-consumer sales are thriving. In fact, a whopping 60% of wineries surveyed in the report expect their DTC sales to increase in the coming year.

As Nick Perr, the managing partner at Pali Wine Co in the Sta. Rita Hills, told Wine Enthusiast reporter Kate Dingwall, “Access to wine has also never been easier. Online ordering, adventurous restaurant wine lists and social media communities are all making it simpler for new people to discover and engage with wine. It’s bringing a new generation into the fold.”