Tesco launches 90s themed nightclub to mark Clubcard anniversary
Tesco is launching a 90s themed nightclub to mark its Clubcard loyalty scheme's 30th birthday.
Tesco is launching a 90s themed nightclub to mark its Clubcard loyalty scheme’s 30th birthday.
The grocer‘s pop-up, called “Club Card,” is an exclusive club for Clubcard members, with door entry requiring proof of visitors’ Clubcard member status.
“Club Card” will take place at The Vinyl Factory in Soho, London, with multiple sessions running from 4 July to 5 July.
The event will feature a “little Tesco” bar, which will serve drinks including 90s/00s favourites J2Os and WKDs, alongside a pick ‘n’ mix stand, and a “self-checkout selfie station” with shopping props.
Visitors will be able to play retro games at the event, with the chance of winning exclusive prizes from Clubcard’s reward partner brands, as well as Tesco gift cards and 90s inspired treats.
Tickets for the club are set to be released later this week on EventBrite, alongside headliner talent announcements and further details on the event.
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The launch comes as new research from the supermarket found 55% of Brits felt nostalgic about the 90s and early 00s.
Tesco group membership and loyalty director Shama Wilson said: “Club Card is an up-to-date take on the legendary nineties and noughties nights out, whether you experienced them the first time or are finally getting to see what all the fuss was about.
“Nostalgia is everywhere this year, so this is our way to celebrate Clubcard’s 30th birthday with members, both those that were shopping with us in 1995 and everyone who has joined us since.”
To mark Clubcard’s 30th anniversary, Tesco also offered a £9m gift to its staff members back in February.
Over 300,000 workers shared in the gift, which included free Clubcard vouchers as a “little extra” thank you for their contributions, according to The Grocer.
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