Target Offers Gamers Exclusive Nintendo Switch 2 Launch Experiences
Target is offering gamers exclusive in-store Nintendo Switch 2 experiences as the console officially launches.
Target is offering gamers exclusive in-store Nintendo Switch 2 experiences as the console officially launches.
The Nintendo Switch 2 handheld gaming system makes its official debut in Target stores on June 5, launching alongside the Nintendo Switch 2 + Mario Kart World Bundle. Online availability through the Target app and Target.com will follow on June 6.
Each customer will be limited to one console, and both the system and the bundle will be offered only while supplies last. Additional software, amiibo, and accessories will also be available.
In a store blog post, Target announced that the game’s release isn’t the only thing fans can look forward to. The Bullseye retailer is adding an expanded assortment of Nintendo-inspired products for customers.
Some of the items Target will offer to piggyback on the product launch include character stainless steel tumblers, apparel, toys, and collectibles, with price points starting at $20. Additionally, Target created a dedicated Nintendo Switch 2 shopping experience in the electronics section of select stores and will host in-store celebrations on launch day in select stores featuring giveaways and other surprises.
“At Target, we don’t just launch products — we create moments. The Nintendo Switch 2 is one of the most anticipated gaming releases in years, and we’re making it unforgettable for our guests in a uniquely Target way,” says Cassandra Jones, senior vice president of merchandising at Target.
Jones added, “From exclusive launch day experiences and giveaways to a wide assortment of Nintendo-inspired merch starting at just $20, we’re turning our stores into a celebration of play. Our partnership with Nintendo makes Target the ultimate destination for consumers, and we’re thrilled to help them power up for this next-level adventure.”
Nintendo officially revealed the Switch 2 on Jan. 16, 2025, and unveiled its launch timeline on April 2. When preorders opened on Target.com on April 24, demand was overwhelming. Units sold out in under two hours.
Target Rolls Out Additional Savings for Nintendo Switch 2 Users
Per Target, gamers can find even more savings for their gaming needs. These money-saving deals are available across all Target stores.
The extra savings are available from June 5 through June 7, with deals both in-store and online. These exclusive deals include:
- 20% off select character and graphic tees
- 20% off select Nintendo and Pokémon toys
- Savings on video games and accessories
Additionally, Target Plus Marketplace customers get additional savings. These include:
- Save up to 60% on gaming furniture
- Save up to 40% on mini-fridges and power strips/cords
- Savings on gaming accessories
For customers, the launch of Nintendo Switch 2 is more than just a product release, it’s an immersive experience that combines entertainment, value, and convenience. With limited-edition bundles, early access, and fun in-store perks, Target is creating a launch that rewards loyal gamers and welcomes newcomers to the next generation of the experience.
