Sunreef Lounge Opens in Shanghai

Sunreef Yachts staged an entertainment-packed outdoor launch ceremony for the Sunreef Lounge in Shanghai, with the new location at the Sunch Yacht Club in Pudong marking a significant milestone in the brand’s global expansion. The event also celebrated the brand’s deepening presence in the Chinese market and its ambition to build a dynamic, nationwide network of luxury lifestyle hubs across Asia.

Francis Lapp, who founded Sunreef Yachts in Poland in 2002, attended the opening of the Sunreef Lounge with his family. China-born Nina Lee Boudoul, Sunreef’s Asia-Pacific Director, was also among senior staff at the riverside event, which featured a dance troupe on stage. The ceremony also welcomed thought leaders and figures from the global yachting and luxury lifestyle sectors, reflecting Sunreef’s growing role in Asia’s high-net-worth community.

The Sunreef Lounge in Shanghai marks the luxury catamaran builder’s second major new location in China, where late last year Lapp also attended the opening of the Sunreef Eco Club at the Citychamp Dartong Yacht Club in Fuzhou, almost 500 miles south of Shanghai. Together, these two clubs demonstrate Sunreef’s long-term strategy to connect with clients across China through immersive luxury hubs dedicated to premium yachting culture and sustainability.

The new Lounge in Shanghai is the latest example of Sunreef’s growing presence in Asia, as well as its ongoing commitment to innovation and craftsmanship in luxury yachting. Strategic partnerships were also announced at the event, including collaborations with Shunchi Yacht Club, a prestigious 5A-rated club in Shanghai and ESD Acoustic, a global leader in high-end sound systems. These alliances aim to elevate the local yachting lifestyle and onboard experiences.

“More than just a showroom, the Sunreef Lounge is a platform designed to foster meaningful connections and shape the future of luxury yachting in China,” the shipyard stated. “It serves as a meeting point for clients, partners and enthusiasts eager to explore the brand’s latest innovations and sustainable solutions in an immersive, refined setting.” Symbolising this community spirit, a new “ILoveSunreef” Shanghai landmark was unveiled during the event by Francis Lapp and Shi Feng, CEO of Shunchi Yacht Club.

Sunreef has two shipyards in the northern Polish city of Gdansk and last year staged the official opening of its UAE production facility in Ras Al Khaimah, which is currently focused on producing the new line of Ultima powercats.

The Ultima 55, the line’s first model, had its world premiere at this year’s Dubai International Boat Show in March and the new Sunreef Lounge in Shanghai will include a focus on the popular new series. The Lounge is also positioned as a showcase for Sunreef’s eco-innovation, targeting a new generation of owners who seek high-performance yachts built with sustainability in mind.

“The Lounge will highlight Sunreef’s cutting-edge designs including the Sunreef Ultima line – a revolutionary concept blending speed, comfort and sustainability,” Sunreef added. At the close of the event, guests received the brand-new ESD Bluetooth tabletop speaker – a symbol of Sunreef’s combination of maritime elegance and refined living.

“With a focus on eco-conscious yachting, the Sunreef Lounge reflects the shipyard’s ambition to inspire a new generation of owners who seek both performance and responsibility. By merging its unique vision of luxury with local culture and sustainable values, Sunreef Yachts is setting the course for a bold and inspiring future in Asia.”

With Shanghai and Fuzhou as starting points, Sunreef plans to continue expanding across China, establishing a network of exclusive lounges designed to inspire, educate and connect future yacht owners, collaborators and enthusiasts in a curated, high-luxury environment.

sunreef-yachts.com

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