Sephora and NielsenIQ Partner to Unlock Full-View Beauty Data in North America
Sephora and NielsenIQ have entered a multi-year data sharing agreement to provide deeper, omnichannel insights into the North American beauty market. The post Sephora and NielsenIQ Partner to Unlock Full-View Beauty Data in North America appeared first on Global Cosmetics News.
THE WHAT? Sephora and NielsenIQ have entered a multi-year data sharing agreement to provide deeper, omnichannel insights into the North American beauty market.
THE DETAILS The partnership will give beauty brands greater access to Sephora’s point-of-sale data across both in-store and online channels. As a Recommended Insights Partner, Sephora will also leverage NIQ’s Omnishopper and Digital Purchases capabilities—powered by a 250,000-member consumer panel—to enhance its understanding of shifting customer behavior across mass, specialty, and digital retail.
THE WHY? This collaboration is designed to democratize data access for beauty brands while helping Sephora strengthen its consumer insights and retail strategy in an increasingly omnichannel beauty landscape.
Source: buisnesswire
The post Sephora and NielsenIQ Partner to Unlock Full-View Beauty Data in North America appeared first on Global Cosmetics News.
