Ryde: and Heidi Montag Team Up To Challenge Unrealistic Wellbeing Standards With Bold US Launch
Heidi Montag first rose to fame on "The Hills."
Heidi Montag is lending her voice and visibility to a bold new campaign from Ryde:, the global wellness brand that is officially launching in the U.S. market with a mission to simplify personal wellbeing. The campaign, titled “Wellbeing Made Easier,” challenges the increasingly complex and often unrealistic standards perpetuated by the modern wellness industry.
Ryde: offers a straightforward solution: a line of zero-calorie, 2-ounce dietary supplement shots designed to support energy, focus, and relaxation through science-backed ingredients such as Green Tea Caffeine, Ginseng, L-Theanine, B Vitamins, and Chamomile. With its U.S. rollout now underway, Ryde: is positioning itself as a credible alternative to the often extreme routines and performance-driven trends that dominate today’s wellness space.
At the center of the campaign is Montag, a reality television personality, recording artist, and entrepreneur, who brings a sharp lens and comedic timing to a trio of original content pieces produced for Ryde:’s YouTube channel. Each video highlights the brand’s practical, accessible approach to wellness, contrasting it with exaggerated portrayals of common health trends.
“I’ve tried just about every wellbeing trend out there, and most of them are just exhausting,” Heidi Montag said in a statement. “Wellbeing shouldn’t feel like a chore or something only achievable through impossible routines. You don’t have to meditate for hours or plunge into freezing water to feel good. Whether I need a morning boost, a mental reset to stay focused, or a way to unwind after my kids go to bed, Ryde: makes it effortless.”
The campaign features three satirical skits:
- “Zap My T*ts”: A commentary on workplace productivity culture, featuring employees trying extreme biohacks for mental focus, ultimately contrasted by the Ryde: FOCUS shot.
- “Goat Yoga Relax”: A depiction of chaos at a group wellness retreat, underscoring the simplicity of the Ryde: RELAX shot.
- “Crystal Booth Energize”: A parody of pseudoscientific energy solutions, with the Ryde: ENERGIZE shot positioned as a functional, effective alternative.
“The wellbeing industry has overcomplicated something that should be simple,” said Richard Schmidt, CEO of Ryde:. “At Ryde:, we’re cutting through the noise and stripping wellbeing down to what truly matters, effective solutions that fit into real life.”
Ryde: products are now available online at www.ryde.com, on Amazon, and in select U.S. retailers. Founded in 2016 and headquartered in Dallas, Texas, Ryde: continues to expand globally with a mission to make wellbeing accessible, effective, and enjoyable.
Who Is Heidi Montag?
Heidi Montag rose to prominence as a breakout figure on MTV’s “The Hills,” quickly becoming one of reality television’s most recognizable names. In addition to her work as a television personality, Montag is also a singer, entrepreneur, and mother of two. Her experience navigating the pressures of public life and wellness culture uniquely positions her to contribute to Ryde:’s mission of authenticity, balance, and practical wellbeing.
