Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand

The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.

May 16, 2025 - 17:36
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Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand
The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.