Perfetti Van Melle launches summer campaigns for Smint and Mentos

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Perfetti Van Melle, the world’s second largest confectionery company, is helping retailers drive mints and gums sales this summer with new campaigns for two of its biggest brands – Smint and Mentos. Launching in May, both campaigns combined represent a £2m investment in Perfetti Van Melle’s refreshment brands – a key strategic priority for the […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 9, 2025 - 10:43
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Perfetti Van Melle launches summer campaigns for Smint and Mentos

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Perfetti Van Melle, the world’s second largest confectionery company, is helping retailers drive mints and gums sales this summer with new campaigns for two of its biggest brands – Smint and Mentos. Launching in May, both campaigns combined represent a £2m investment in Perfetti Van Melle’s refreshment brands – a key strategic priority for the […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News