Ontex group completes sale of Brazilian unit to Softys

Ontex Group has finalised the divestment of its Brazilian business to Softys S.A., a Latin American hygiene firm owned by Chile’s Empresas CMPC. The deal includes the Senador Canedo facility and brands like PomPom, Cremer, and Bigfral. Ontex aims to focus on growth in Europe and North America, while sale proceeds will support debt reduction and business transformation.

Apr 3, 2025 - 14:30
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Ontex group completes sale of Brazilian unit to Softys
Ontex Group has finalised the divestment of its Brazilian business to Softys S.A., a Latin American hygiene firm owned by Chile’s Empresas CMPC. The deal includes the Senador Canedo facility and brands like PomPom, Cremer, and Bigfral. Ontex aims to focus on growth in Europe and North America, while sale proceeds will support debt reduction and business transformation.