North American grocers must change their relationships with suppliers
Grocery personalization calls for reimagined partnerships with suppliers, who have traditionally driven customer promotions. If grocers intend to leverage personalization (and reap all the benefits it brings), they’ll need to let consumers dictate the promotions instead.
Grocery personalization calls for reimagined partnerships with suppliers, who have traditionally driven customer promotions. If grocers intend to leverage personalization (and reap all the benefits it brings), they’ll need to let consumers dictate the promotions instead.
