Niche luxury fragrances brands face challenges in China

Maison Francis Kurkdjian’s flagship store closure in Nanjing’s Deji Plaza mall has become a testament for the shifting tides of niche fragrance brands in China. Once hailed as a crown jewel of LVMH’s ultra-premium fragrance portfolio, the closure (the brand […]

May 12, 2025 - 13:54
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Maison Francis Kurkdjian’s flagship store closure in Nanjing’s Deji Plaza mall has become a testament for the shifting tides of niche fragrance brands in China. Once hailed as a crown jewel of LVMH’s ultra-premium fragrance portfolio, the closure (the brand […]