Market America | SHOP.COM Leadership School 2025: The Future of Entrepreneurship

Fat Joe, Loren Ridinger, Gary Brecka and special guests launch the semi-annual event bringing entrepreneurs from around the world. Here, Market America President Marc Ashley gives the scoop

For over three decades, Market America | SHOP.COM has been transforming lives through entrepreneurship, innovation and a powerful business model that empowers individuals to take control of their financial future. Founded in 1992 by JR and Loren Ridinger, the company pioneered the e-commerce space, helping entrepreneurs build successful businesses with exclusive, high-quality products. Today, under the leadership of President & COO Marc Ashley, Market America continues to evolve, offering cutting-edge technology, groundbreaking events, and a community fueled by belief, passion and success.

Photo Credit: Courtesy

As the company hosts its 2025 Market America Leadership School (MALS) in Miami, we spoke with Marc Ashley about what makes this event a must-attend experience. From exciting product launches to world-class speakers, he provides insights into Market America’s vision, leadership and the key lessons that drive success.

HAUTE LIVING: How would you define Market America?

MARC ASHLEY: Market America | SHOP.COM is a global e-commerce and product brokerage company that empowers entrepreneurs to achieve financial success and time freedom by leveraging exclusive, life-changing products and a proven business model—all while helping others do the same.

HL: What is Leadership School?

MA: Leadership School is one of Market America’s premier global events, held twice a year alongside our International Convention. These events bring together entrepreneurs and their guests from around the world to experience the latest innovations, technology, and products.

In three action-packed days, UnFranchise Owners gain six months’ worth of insights through electrifying mainstage presentations, motivating team meetings, impactful breakout sessions, and invaluable networking opportunities with peers and mentors. It’s an inspiring, life-changing experience that empowers entrepreneurs with the knowledge and tools to take their business to the next level.

HL: Why will 2025 MALS be so exciting?

MA: In addition to our usual electric general sessions full of knowledge from top experts in the business, we will be announcing new product launches and technological enhancements that have been in the works for a while, that I know our UnFranchise Owners will be very excited about. We also spotlight our guest speakers such as Gary Brecka and Fat Joe, who have become crowd favorites for their energy, knowledge, and genuine excitement and steadfast belief in our business model, products, and company culture.

Photo Credit: Courtesy

HL: How many people do you expect?

MA: For this event, we are expecting 5,000 attendees from around the world.

HL: What will you be featuring?

MA: Besides the usual excitement and special guests mentioned already, we are introducing a new aspect to the event called the Product EXPO. This will take place each day after the mainstage events and will feature booths for our brands and products, allowing attendees to get more information about the products, try samples and purchase products right on site. Plus, we will have special informational sessions throughout the EXPO called SHOP Talks, providing a deeper dive into our products and business. These SHOP Talks will allow attendees to get even more out of every event day and empower themselves with critical business-building knowledge.

HL: Who can we expect?

MA: Our events will feature product and business experts from the company’s Corporate Team and top entrepreneurs from our field of UnFranchise Owners, guest speakers and some special surprises!

HL: The Ridinger’s founded the company in 1992, what is so special about them?

MA: The Ridinger’s are true visionaries whose passion and foresight have shaped the future of entrepreneurship. Long before online shopping became mainstream, JR and Loren envisioned a world where purchasing products through a computer would revolutionize the way people shop.

Before his passing in 2022, JR’s unwavering belief in others inspired thousands to dream bigger and gave them the tools to turn those dreams into reality. Loren continues to carry that same passion, making them the ultimate power couple. Their energy is undeniable—just watch a clip of JR speaking or attend one of Loren’s presentations, and you’ll instantly understand their extraordinary impact.

Photo Credit: Courtesy

HL: What’s your favorite Market America product you can’t live without?

MA: I take Isotonix^® Daily Essentials every single day. It contains four of our powerhouse bestsellers in one blend and provides me with the vitamins and minerals I need to keep going and stay healthy all day, every day.

HL: What’s the most important learning lesson someone can take from a Market America event?

MA: It all starts with belief. It has been our number one product since day one. This company was founded first and foremost with an unwavering belief that it was an idea whose time had come. JR believed in this company and its people even more than they believed in themselves. Since his passing, we have remained committed to carrying forward his vision and unshakable belief. Anyone who attends our events will not only feel that belief firsthand but also internalize it as fuel to take action, overcome obstacles, and turn their dreams into reality. https://www.marketamericaevents.com/

Marc Ashley is the President & COO of Market America Worldwide. He oversees all of Market America Worldwide’s corporate operations, including locations in the United States, Taiwan, Canada, Hong Kong, Singapore, Malaysia, the United Kingdom, Australia and Indonesia. Under Marc’s leadership, Market America Worldwide | SHOP.COM has developed into an internet retail giant and global enterprise.

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