Is last-minute discounting good or bad for hoteliers?

A recent polling “Would you drop your price or run a last minute OTA promo?” and related discussion on LinkedIn prompted my comments on this age-old dilemma in hospitality. The question is: Is it a good revenue management practice to offer last-minu...

Jun 5, 2025 - 08:00
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Is last-minute discounting good or bad for hoteliers?
A recent polling “Would you drop your price or run a last minute OTA promo?” and related discussion on LinkedIn prompted my comments on this age-old dilemma in hospitality. The question is: Is it a good revenue management practice to offer last-minu...