Innovating Personal Care – The Future of Beauty in 2025

Redefining Everyday Essentials

In this episode of the Global Cosmetics News Podcast, host Siobhan Murphy explores the fast-changing personal care landscape—from deodorants and body washes to toothpaste and beyond. With consumers demanding more from the products they use daily, the industry is seeing massive shifts driven by ingredient scrutiny, sustainability, and technology.

Joining Siobhan are three leading voices shaping the future of personal care:

• Mallory Huron, Director of Beauty & Wellness at Future Snoops
• Jo Chidley, Founder of Beauty Kitchen and Reposit
• Maggie Spicer, Founder of Source Beauty

Key Highlights

The Skinification of Personal Care
Consumers are treating every inch of skin with the same care they give their face. That means facial-grade actives—think niacinamide and vitamin C—are showing up in body washes, deodorants, and oral care. As Mallory notes, today’s consumer is “uncompromising,” demanding both efficacy and ethical sourcing in every product.

Tech-Driven Transparency and Trust
Trust is becoming the new currency. Jo Chidley explains how small brands can lead by using AI, third-party certifications, and post-purchase insights to prove product claims and reduce waste.

Biotech and Sustainable Ingredients
From microalgae to fermentation-based actives, Mallory and Jo discuss how biotech is unlocking performance, preserving biodiversity, and even connecting food and beauty. Maggie adds that biotech also plays a vital role in packaging innovation, enabling smarter reuse and better recyclability.

Regulatory Shakeups
As consumer expectations rise, regulators are catching up—especially on environmental and ingredient safety claims. Maggie highlights how tighter guidelines around green marketing and tariffs are pushing brands toward better substantiation and supply chain transparency.

Circularity as a Collective Goal
Jo’s Reposit platform is building the infrastructure for reusable, returnable packaging—designed not for one brand but for industry-wide adoption. “No brand can do this alone,” she says. Collaboration and multi-attribute certification (like B Corp or Cradle to Cradle) will become critical tools for driving change.

Standout Quotes

“Consumers aren’t just buying based on claims. They’re buying based on proof.” – Jo Chidley
“The next wave of innovation is about making better daily products that consumers actually want to use.” – Mallory Huron
“Biotech gives us the tools to meet demand without compromising the planet.” – Maggie Spicer

Listen and Learn

Discover how personal care is evolving from basic hygiene to a sophisticated, sustainability-driven space.