High-concentration fragrances gain ground in Brazil
The Brazilian perfume market is undergoing a transformation. With performance five times higher than the perfume market average, high-concentration fragrances are one of the main drivers of this change. With a higher concentration of perfume essence, these fragrances are known for their stronger impact and longer-lasting presence on the skin. According to Luiz Ahualli, general manager of Coty Brasil's prestige category, demand for fragrances that offer a longer olfactory experience is... - Markets & trends / Latin America
The Brazilian perfume market is undergoing a transformation. With performance five times higher than the perfume market average, high-concentration fragrances are one of the main drivers of this change.
With a higher concentration of perfume essence, these fragrances are known for their stronger impact and longer-lasting presence on the skin.
According to Luiz Ahualli, general manager of Coty Brasil's prestige category, demand for fragrances that offer a longer olfactory experience is...
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Markets & trends
/
Latin America
