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Hyatt Launches New Brand 'Unscripted by Hyatt' to Expand Essentials Portfolio

Hyatt Hotels Corporation has announced the launch of 'Unscripted by Hyatt', a new brand aimed at the upscale market. The brand plans to open over 40 global properties.

Jun 2, 2025 - 13:20
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Hyatt Launches New Brand 'Unscripted by Hyatt' to Expand Essentials Portfolio
Hyatt Hotels Corporation has announced the launch of 'Unscripted by Hyatt', a new brand aimed at the upscale market. The brand plans to open over 40 global properties.
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