How Luxury Brands Craft Experiences Through Design

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Luxury brands are guilty of one thing, and that is creating exclusive high-end experiences for their customers. Choosing luxury today goes beyond owning an expensive item; it’s about the story behind the design and the unique craftsmanship that brings each design to life.

Below is an exploration into how the top luxury brands craft experiences through design, but first, here is a brief overview of luxury branding.

Luxury Branding

Luxury branding involves the design and marketing strategies elite-focused brands use to create an image of exclusivity and desirability for their products. Luxury branding is not exclusive to fashion; other industries, such as automobiles, hospitality, and entertainment, employ luxury branding to deliver affluent experiences.

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In fashion, Louis Vuitton and Chanel are popular household names for luxury brands. For the hospitality industry, premium brands like the Ritz-Carlton and Bulgari Hotels & Resorts fill up the top of the luxury pyramid.

The casino industry is not left out of the luxury branding market. Longtime names in the betting industry, like BetMGM Casino, not only market high-end exclusive casinos and resorts, but they often partner with other luxury brands to deliver a more exquisite experience for premium users.

Five Top Luxury Brands and How They Craft Experiences Through Design

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1. Louis Vuitton

As of 2024, Louis Vuitton was the most valuable luxury brand in the world. The luxury brand is a French fashion label founded by Louis Vuitton in 1859. Popularly known for its LV monogram, the French luxury brand crafts leather bags, shoes, and other fashion accessories like watches and jewelry that leave a lasting impression on admirers.

Louis Vuitton remains an expert at creating designs that reflect timeless luxury, as seen in top-tier collections like the Louis Vuitton Monogram Canvas and Damier Collections. LV customers walk away with high-quality products designed with slow design principles that leave an exclusively sustainable imprint on each item.

2. Hermès

Although the French brand has its origins in designing high-end saddlery and equestrian gear, it has expanded to crafting products regarded as status symbols in society. The iconic Hermès Birkin bag is one of the high-end luxury goods viewed as a status symbol.

Hermès designed the Birkin bags to exude an aura of exclusivity and exquisiteness, making them one of the most sought-after luxury products. The bag is so scarce that fans have to get on a waitlist, and it might take years for someone to secure one. Hermès is popular for its refined taste and exceptional craftsmanship, making the luxury brand a top choice for those looking to wear exclusive bags, ready-to-wear clothing, and silk collections.

3. Chanel

Coco Chanel is one of the biggest luxury fashion brands in the world. It was founded by Gabrielle Chanel, who had a vision of perfecting the modern woman’s wardrobe.

Chanel’s iconic logo is central to the aesthetic appeal of its popular 2.55 luxury handbags and leather pieces. The newest Chanel 25 handbag, featuring a bold design crafted to deliver freedom of movement and self-expression to the women who carry it, reflects the brand’s decades-long commitment to style and excellence.

Famous for the Little Black Dress, which is now a transgenerational global hit, Channel continues to excel in designing ready-to-wear clothing that provokes elegance, confidence, and high-end style. As a haute couture brand, Chanel relies on the highest level of craftsmanship to create timeless designs for an elite experience.

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4. Gucci

The small fashion business Guccio Gucci started in Florence in 1921 is now an empire that delivers exquisite fashion products globally. Although originally a luggage company, Gucci transitioned into a clothing line in the late 1960s, creating refined luxury wear that quickly gained popularity.

Today, Gucci is famous for its double-G logo and green and red stripe pattern that defines its high-end products. The luxury brand employs high-quality Italian craftsmanship to deliver the finest stitching and leatherwork in the fashion industry. Gucci remains the most popular Italian fashion brand go-to for remarkable, alluring, and timeless styles.

5. Dior

“Whatever you do, whether for work or pleasure, do it with passion! Live with passion”—a quote from Christian Dior, founder of Dior, one of the largest couture houses in the world. Dior’s elegant high fashion designs reflect the passion its founder, Christian Dior, placed in his work. The iconic designer created several timeless pieces, including the iconic Bar Jacker, one of the first looks unveiled in Dior’s first fashion show.

Today, Dior is well-known for its savoir-faire elite designs, embodying elegance and class. Its Dior logo, reinvented into a CD design, instantly reflects the haute couture excellence of the luxury brand, creating an elite experience for its wearers.

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