How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.

Jun 5, 2025 - 16:30
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How Emerging Travel Trends Are Informing July’s Expansion Strategy
As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.