Good American launches in Macy's for Spring 2025
Good American Credits: courtesy Good American Good American, the denim-focused brand co-founded by Khloé Kardashian and Emma Grede, has announced its official launch at Macy’s. Launching in 36 selected Macy’s across the nation for Spring 2025, Good American will then expand to 76 Macy’s locations from Fall 2025. The new partnership between the two sees Good American strengthening its presence in physical retail locations as it continues to push forward with its growth plans and Macy’s potentially expanding its reach to new customers across the US. “Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy,” said Emma Grede, co-founder and CEO of Good American, in a statement. “Launching in Macy’s reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores.” “Macy’s gives us the opportunity to continue to scale the business like no one else, fueling the next chapter of our growth.” Available on Macy’s mobile app, online at macys.com, and in select stores across the US, Good American’s collection at the retailer includes a broad assortment of denim and ready-to-wear pieces such as its Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits. “We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” said Nata Dvir, chief merchandising officer at Macy’s, in a statement. “Good American empowers women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive.” “Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling products and newness.”
Good American, the denim-focused brand co-founded by Khloé Kardashian and Emma Grede, has announced its official launch at Macy’s.
Launching in 36 selected Macy’s across the nation for Spring 2025, Good American will then expand to 76 Macy’s locations from Fall 2025. The new partnership between the two sees Good American strengthening its presence in physical retail locations as it continues to push forward with its growth plans and Macy’s potentially expanding its reach to new customers across the US.
“Partnering with Macy’s is an exciting milestone for Good American and a key component of the brand’s overall retail expansion strategy,” said Emma Grede, co-founder and CEO of Good American, in a statement. “Launching in Macy’s reinforces our commitment to meeting our customers where they are at, considering we are seeing more and more customers wanting to shop in person in stores.”
“Macy’s gives us the opportunity to continue to scale the business like no one else, fueling the next chapter of our growth.” Available on Macy’s mobile app, online at macys.com, and in select stores across the US, Good American’s collection at the retailer includes a broad assortment of denim and ready-to-wear pieces such as its Good Legs Straight Denim, Good Waist Palazzo Crop Denim and Scuba Tee Bodysuits.
“We are thrilled to launch Good American. The brand complements Macy’s selection of premium fashion brands and expands our denim assortment,” said Nata Dvir, chief merchandising officer at Macy’s, in a statement. “Good American empowers women to feel confident in their own skin while continually pushing the boundaries to innovate in the denim category and drive the industry to be more inclusive.”
“Through this partnership, we’re delivering the best in fashion and trend to inspire our customers with compelling products and newness.”
