Germany’s Puma hits Q1 2025 sales of $2.27 bn amid global challenges

Puma has reported sales of €2.1 billion (~$2.27 billion) in Q1 2025, down 1.3 per cent but up 0.1 per cent on currency-adjusted basis. DTC grew 12 per cent, while wholesale fell 3.6 per cent due to softness in the US and China. EMEA sales rose, while Asia-Pacific and Americas declined. Footwear grew 2.4 per cent. Puma maintained its FY25 outlook, excluding impacts from new US tariffs.

May 9, 2025 - 14:56
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Germany’s Puma hits Q1 2025 sales of $2.27 bn amid global challenges
Puma has reported sales of €2.1 billion (~$2.27 billion) in Q1 2025, down 1.3 per cent but up 0.1 per cent on currency-adjusted basis. DTC grew 12 per cent, while wholesale fell 3.6 per cent due to softness in the US and China. EMEA sales rose, while Asia-Pacific and Americas declined. Footwear grew 2.4 per cent. Puma maintained its FY25 outlook, excluding impacts from new US tariffs.