First to the finish: Prime Video’s new series shines a spotlight on rising female stars in racing

A new docuseries captures the grit, passion, and drama of Mazda’s MX-5 Cup through the eyes of three game-changing women in motorsports.

Mar 10, 2025 - 01:24

First to the finish: Prime Video’s new series shines a spotlight on rising female stars in racing

Motorsports fans are in for a treat as First to the Finish, a brand-new docuseries chronicling the 2024 Mazda MX-5 Cup season, is set to premiere on Prime Video on March 25. The show offers unprecedented access to one of the most competitive one-make racing series in North America, following the journeys of two young female drivers and a female team owner as they push boundaries in the traditionally male-dominated world of racing.

A Fresh Take on Motorsports Storytelling

Produced by Boardwalk Pictures and in association with GroupM Motion Entertainment, First to the Finish aims to capture the high stakes and relentless determination required to succeed in professional racing. The series follows three central figures:

Shea Holbrook – A former racing champion turned team owner, Holbrook is leading BSI Racing through its first full season in the Mazda MX-5 Cup. After stepping away from professional racing to focus on family, she returns to the paddock in a new role, proving that leadership in motorsports isn’t just about speed on the track.

Heather Hadley (#54) – A rising star in her sophomore MX-5 Cup season, Hadley is balancing her pursuit of racing glory while completing her senior year at UNC-Charlotte.

Sally Mott (#15) – A rookie with an unshakable belief in her own abilities, Mott enters the 2024 season after earning a coveted spot through Mazda’s MX-5 Cup Shootout. Her sole focus is on proving she belongs at the top level.

Beyond the thrilling wheel-to-wheel battles on track, First to the Finish offers an intimate look into the personal lives of these competitors, showcasing the sacrifices and triumphs that define their journeys.

Mazda’s commitment to talent and diversity

Mazda has long positioned itself as a brand that embraces the underdog spirit, and First to the Finish is an extension of that philosophy. The MX-5 Cup has been a proving ground for countless drivers who have gone on to successful professional careers, and this series highlights how it continues to serve as a launchpad for fresh talent.

“The Mazda MX-5 Cup Championship is widely regarded as some of the best automotive racing on the planet and predominantly features younger drivers looking to prove themselves,” said Brad Audet, Chief Marketing Officer at Mazda North American Operations and executive producer of the series.

By following the unique perspectives of these three women, First to the Finish offers a fresh take on motorsports storytelling, showcasing not only the adrenaline-pumping action but also the human side of competition.

A must-watch for racing enthusiasts

If you got hooked on Drive to Survive for the behind-the-scenes drama or felt the emotional pull of Welcome to Wrexham, you’ll want to check out First to the Finish, as takes you inside the world of up-and-coming racers fighting for their big break, and while the racing action is intense, that’s just part of the story.

At its core, First to the Finish is about ambition, perseverance, and the sacrifices people make to chase their dreams. Even if you don’t know a thing about motorsports, the personal stories will pull you in. It’s raw, emotional, and genuinely compelling.

First to the Finish premieres exclusively on Prime Video on March 25. Whether you’re a seasoned motorsports fan or simply love a compelling underdog story, this series is one to watch.

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