Face value: The strategy behind L’Oréal Paris’s ambassador power play
From Eva Longoria to Andie MacDowell, L’Oréal Paris has several long-standing, loyal ambassadors. Global brand president Delphine Viguier-Hovasse explains how these women help tell its story.
From Eva Longoria to Andie MacDowell, L’Oréal Paris has several long-standing, loyal ambassadors. Global brand president Delphine Viguier-Hovasse explains how these women help tell its story.
