Dom Pérignon unveils new creative chapter with seven iconic collaborators
The champagne house launches a multi-disciplinary project featuring Zoë Kravitz, Tilda Swinton, Iggy Pop and others, as it releases four new vintages. The post Dom Pérignon unveils new creative chapter with seven iconic collaborators appeared first on The Drinks Business.
The LVMH owned champagne house launches a multi-disciplinary project featuring Zoë Kravitz, Tilda Swinton, Iggy Pop and others, as it releases four new vintages.
Dom Pérignon declares ‘Creation is an eternal journey’ in latest campaign
Dom Pérignon has launched a new creative platform, “Creation is an eternal journey”, marking the next chapter in the Maison’s ongoing dialogue with artists and cultural icons. The initiative, announced by the Champagne House today, 12 May, brings together seven acclaimed creators from diverse fields and will be supported by a series of portraits, films, live experiences and design collaborations.
The campaign draws on the brand’s historical relationship with art and culture, and its creative ambition to blend heritage with forward-thinking expression. It comes alongside the release of four new vintages, making it one of the most expansive launches in the house’s recent history.
The new campaign reflects Dom Pérignon’s view of creation as cyclical, a “spiral” that connects past, present and future. The seven figures shaping this phase of the journey include actor and director Zoë Kravitz, chef Clare Smyth, artist Tilda Swinton, choreographer Alexander Ekman, visual artist Takashi Murakami, musician and director Anderson .Paak, and rock icon Iggy Pop.
Art, conversation and champagne
Photographer Collier Schorr and filmmaker Camille Summers-Valli were brought in to document the collaborators’ engagement with Dom Pérignon and its creative ethos. Schorr’s black-and-white and colour portraits aim to capture spontaneous moments of artistic reflection and immersion, while the films delve into more personal conversations between the artists and media entrepreneur Jefferson Hack. Schorr said of the experience, “It’s not about photography, it’s about the conversation.” Meanwhile, Iggy Pop described the act of creation as “a release”, and Murakami emphasised its potential to “change history”. Dom Pérignon’s Chef de Cave, Vincent Chaperon, who also features in the project, noted: “Creation is like a spiral,” a recurring motif throughout the campaign that culminates in a public showcase set to open in London on 16 May. Visitors to the exhibition will follow a spiral-shaped path through three thematic spaces - past, present and future - tracing the Maison’s history of artistic collaboration and highlighting its current and upcoming projects.
Vintages to mark transition and continuity
Coinciding with the artistic unveiling, Dom Pérignon is releasing four new vintages:-
Dom Pérignon Vintage 2008 - Plénitude 2, a matured re-expression of the classic 2008 release;
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Vintage 2017, the final vintage crafted under the former Chef de Cave;
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Vintage 2018, marking Chaperon’s first vintage in full control;
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and Dom Pérignon Rosé Vintage 2010, described as the result of a decade-long effort to refine Pinot Noir red wines within the house style.
The campaign also paves the way for future activations, including a set of limited-edition design pieces due in October 2025, and a live performance in 2026 by one of the current collaborators.
Dom Pérignon’s artistic collaborations date back formally to 2005, when it began commissioning works from contemporary icons including Andy Warhol, Jeff Koons and David Lynch. The brand’s new phase continues that trajectory with a focus on dialogue, emotion and what Chaperon describes as a “perpetual quest for harmony”.
Kravitz summed up the ethos behind the campaign with the statement: “Creation is an offering. It’s sacred.”
Swinton added: “Creation is a leap of faith.”
