Data: Aldi and Lidl win market share over Easter

Aldi and Lidl both gained market share over the Easter bank holiday, despite it traditionally being a time when the larger supermarkets make the biggest gains, new data shows.

Aldi’s market share was up 0.2 percentage points to 10.5% over the 12 weeks to 19 April, while Lidl saw its market share rise by 0.4 percentage points to 7.7%, according to data by NIQ.

Both discounters saw a jump in sales, up 7% and 11.2%, respectively.

Tesco’s market share rose to 26% as sales surged 6.7%, while Sainsbury’s held its share at 14.8% for the 12-week period.

M&S and Ocado enjoyed the largest sales growth, up 14.7% and 18.3% respectively, as Ocado remains the fastest growing retailer.

NIQ reported a weaker performance from Asda and Morrisons as market share at the grocers fell to 11.7% and 8.6% over the period, compared with the same 12 weeks in 2024.

Total till sales rose 9.6% in the four weeks to 19 April, with double-digit growth over the last three weeks.

The uptick was boosted by an increase in promotional spend of FMCG sales grew from 22.9% to 24.2%, taking promotions back to the same level as Easter 2019 and Christmas 2024, NIQ said.

Early spring and sunnier weather also saw in-store sales grow by 9.4% ahead of online, up 6.3%.

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