China's Young Generation Fuelling Global Travel Market & Tech Innovation
Young Chinese travellers largely drive the dynamic evolution of China's outbound tourism. The market witnessed a significant comeback in 2024 with around 130 million outbound travellers, almost matching pre&pandemic levels. Young Chinese travellers are now keen individualists who prefer spontaneous decisions and are rapidly adopting new technologies.
Young Chinese travellers largely drive the dynamic evolution of China's outbound tourism. The market witnessed a significant comeback in 2024 with around 130 million outbound travellers, almost matching pre&pandemic levels. Young Chinese travellers are now keen individualists who prefer spontaneous decisions and are rapidly adopting new technologies.
