Childrenswear brand Mori acquires Kidly, targets US, looks for more acquisitions

Kids’ sleepwear specialist Mori has acquired Kidly, the online lifestyle brand for 0-5s. It’s Mori’s first acquisition and aims to strengthen its foothold in the pre-school category while fast-tracking UK and US growth.

Apr 24, 2025 - 07:40
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Childrenswear brand Mori acquires Kidly, targets US, looks for more acquisitions
Kids’ sleepwear specialist Mori has acquired Kidly, the online lifestyle brand for 0-5s. It’s Mori’s first acquisition and aims to strengthen its foothold in the pre-school category while fast-tracking UK and US growth.