Amazon launches cut-price Haul offer to lure UK shoppers from Temu

Amazon has launched its ultra-low-priced Haul proposition in the UK as the online giant looks to take on Temu.

Customers will be able to shop thousands of products across fashion, home and lifestyle for £20 or less, with the majority priced under £10.

Amazon Haul, which launched in the US last year, is available on the retailer’s Shopping app and orders will arrive within two weeks.

The proposition has its own shopping experience with a separate search, basket and checkout.

Amazon UK country manager John Boumphrey said: “We are constantly working to provide the best possible shopping experience for customers, and this is another way to offer low prices on a wide selection of products.

“Now more than ever we know our customers are looking to save, and we’re excited to provide more options through the shopping app they already know and love.”

The launch comes amid increasing competition from the likes of Shein and Temu that have gained popularity for its low-priced goods.

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