Adidas opens new flagship store in Las Vegas
Adidas's new US flagship store in Las Vegas Credits: Adidas German sportswear brand Adidas has opened a new flagship store in Las Vegas as it looks to invest in the city's rapidly growing sports culture and leverage its established reputation as a global shopping destination. Located on the iconic Las Vegas Strip at BLVD Mall, the new flagship store is one of Adidas's largest to date, measuring 16,000 square feet. Officially opening its doors on April 25, the location features a curated mix of the brand's sportswear collections and customization options. Unique to the Las Vegas flagship store is the dedicated Las Vegas' City Shop' with exclusive product drops, a "Made for You" personalization studio for custom experiences linked to local events, and a 108-foot wraparound digital screen for in-store brand storytelling. Exterior of Adidas's new flagship store in Las Vegas Credits: Adidas "Our newest US flagship store is uniquely tailored to Las Vegas' role as a rising city in sport and culture and reflects our continued plan to double down on and support the growth of sport globally," said John Miller, president of Adidas North America, in a statement. The ground floor of the flagship store showcases the brand's flagship sports performance collections, designed to inspire movement, play, and support everyday athletes across all disciplines. Exterior of Adidas's new flagship store in Las Vegas Credits: Adidas The second floor features the brand's premium lifestyle and Originals collections, emphasizing the intersection of streetwear, culture, and contemporary design. "Las Vegas plays host to a dynamic domestic and international audience, and this store is designed to offer a premium retail experience that reflects the city's energy, innovation, and creativity," added Miller.
German sportswear brand Adidas has opened a new flagship store in Las Vegas as it looks to invest in the city's rapidly growing sports culture and leverage its established reputation as a global shopping destination.
Located on the iconic Las Vegas Strip at BLVD Mall, the new flagship store is one of Adidas's largest to date, measuring 16,000 square feet. Officially opening its doors on April 25, the location features a curated mix of the brand's sportswear collections and customization options.
Unique to the Las Vegas flagship store is the dedicated Las Vegas' City Shop' with exclusive product drops, a "Made for You" personalization studio for custom experiences linked to local events, and a 108-foot wraparound digital screen for in-store brand storytelling.
"Our newest US flagship store is uniquely tailored to Las Vegas' role as a rising city in sport and culture and reflects our continued plan to double down on and support the growth of sport globally," said John Miller, president of Adidas North America, in a statement.
The ground floor of the flagship store showcases the brand's flagship sports performance collections, designed to inspire movement, play, and support everyday athletes across all disciplines.
The second floor features the brand's premium lifestyle and Originals collections, emphasizing the intersection of streetwear, culture, and contemporary design.
"Las Vegas plays host to a dynamic domestic and international audience, and this store is designed to offer a premium retail experience that reflects the city's energy, innovation, and creativity," added Miller.
