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Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO

Woolrich concludes the transaction with Baoxiniao, marking the beginning of a new phase of strategic growth. As the brand embarks on this chapter, Lorenzo Flamini is appointed CEO.

Jun 11, 2025 - 01:55
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Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO
Woolrich concludes the transaction with Baoxiniao, marking the beginning of a new phase of strategic growth. As the brand embarks on this chapter, Lorenzo Flamini is appointed CEO.
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