Urban Outfitters deepens Gen Z experiential strategy for back to school

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

May 21, 2025 - 17:00
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Urban Outfitters deepens Gen Z experiential strategy for back to school

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.