True unified commerce starts before checkout
It’s important to think about unified commerce as a journey, not a goal line to cross. It begins long before a product hits a shopping cart — in a store or online. Brands have to intimately understand what customers are browsing, what they’re gravitating toward and what they expect from the shopping experience.
It’s important to think about unified commerce as a journey, not a goal line to cross. It begins long before a product hits a shopping cart — in a store or online. Brands have to intimately understand what customers are browsing, what they’re gravitating toward and what they expect from the shopping experience.
