The most popular pints in the UK revealed
New data reveals the nation’s favourite beers, ciders and craft brews, with BrewDog, Guinness and Black Sheep leading the charge. The post The most popular pints in the UK revealed appeared first on The Drinks Business.
A new study by Bionic has crowned BrewDog as the most popular pint brand in the UK, with the Scottish brewer beating out major names like Guinness and Heineken in a ranking based on online searches, social media traction, and public recognition.
BrewDog leads the pack
With an index score of 65.6 out of 100, BrewDog takes the top spot in the list of the UK’s most popular pints. The Ellon-based brand clocks an average of 135,000 monthly Google searches, boasts a brand fame of 82.0%, and has racked up 886,000 Instagram hashtags. It also sees a TikTok trend score of 83.0%, reflecting the brand’s strong digital presence.
BrewDog operates 71 bars across the UK and produces over 36 different beers. It has also expanded into spirits and cocktails, further cementing its position in the drinks market.
Guinness and Black Sheep follow
Coming in second is Guinness, with an index score of 54.8. While the iconic Irish stout enjoys 3.3 million Instagram hashtags and near-universal brand fame at 97.0%, its lower TikTok and trend scores pulled it behind BrewDog in the overall ranking.
North Yorkshire’s Black Sheep Brewery takes third place with an index score of 45.7. Though smaller in scale, it ranks as the UK’s most popular independent craft pint. TikTok searches for the brewery have grown 50% year on year, and it holds a fame rating of 42%. Craft beer continues to be a firm favourite with UK drinkers, pulling in 38,000 Google searches for the term each month.
