The Invisible Guest: How Dark Social Impacts Hotel Marketing
If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture. There’s a whole world of referral traffic happening behind the scenes, and it’s called dark s...
If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture. There’s a whole world of referral traffic happening behind the scenes, and it’s called dark s...
